Mr. Feras Al Soufi completed his MBA in business management. The Company is flourishing to wide its business by utilizing his huge experience in the fields of Food stuff, FMCG, Retail & whole sales and Production too. He has formulated the following core values for the organization:
i. Integrity: focusing on what is right for both the organization and the people involved. Take responsibility for exercising judgment and balancing competing interests toward an overall goal.
ii. Innovation: To continously strive to go beyond the expected by developing new products that surprise and delight our customers.
iii. Quality: To deliver consistent quality through a commitment to excellence in all aspects of our business without ever losing focus on our customers and consumers plus their needs.
iv. Trust: to earn the trust and loyalty of our consumers, customers, employees and partners through honesty and integrity which lie at the heart of everything we do.